As Global Creative Director, I orchestrated a comprehensive creative overhaul of Teradata’s visual identity. Collaborating with a top agency and key stakeholders, our approach included:
- Revamping Brand Elements: Redesigned the logo, typography, and color palette to better align with Teradata’s advanced technology, revitalizing its market presence.
- Creating a Unified Visual Language: Developed new brand guidelines and motion principles to ensure consistency across all platforms, strengthening brand recognition.
- Developing Engaging Visual Content: Introduced high-quality photography and dynamic content to capture Teradata’s innovative spirit and enhance engagement.
- Enhancing Social Media Presence: Revamped social media strategy with the new visual identity, incorporating compelling graphics and photography to boost engagement and reach.
- Executing Brand Training and Resource Development: Conducted comprehensive brand training for over 7,000 associates and developed a suite of on-demand brand resources to support consistent application of the new identity.
These initiatives successfully revitalized Teradata’s visual identity, reinforcing its position as "The Trusted AI Company" and enhancing its global market presence.
