Teradata digital

Transforming Teradata’s global digital ecosystem into a unified, scalable platform.

Challenge

Teradata’s digital experience was fragmented and outdated. Its website and core portals had grown organically over years, resulting in complex navigation, inconsistent design patterns, and content that was difficult to maintain and scale. The experience no longer reflected the company’s new direction in cloud and AI analytics. Findability was low, accessibility was uneven, and the platform lacked the flexibility required to support brand transformation, demand programs, and product storytelling. The challenge was to consolidate a sprawling digital ecosystem into a modern, cohesive platform that improved clarity for users while enabling global teams to move faster.

Solution

I led visual design and brand direction for a complete digital overhaul, partnering with an agency on information architecture and foundational wireframes, templates, and design systems. My in-house team then built out more than 2,600 pages across Teradata.com and multiple global portals — simultaneously integrating the new brand system at every layer.

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We created comprehensive developer and design guidance — a Master UI Kit, Master Guidelines, and UX motion documentation covering every component, style, and behavior across all breakpoints. Guided by three principles — simplify complexity, focus on what matters, empower users — we transformed a static, sprawling site into a dynamic platform built to scale with the business.

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Modern UI/UX: A clean, minimal design system built around hierarchy, accessibility, and content discoverability — making a complex enterprise platform feel navigable and human.
Content Architecture: Rebuilt the information structure and navigation from the ground up, informed by testing and optimization, to surface products, solutions, and proof points faster.
Motion & Interaction: Integrated motion and interactive storytelling to communicate intelligence, bring complex ideas to life, and give the experience a sense of cohesion and momentum.
Mobile-First & Accessibility: Delivered a fully responsive system with accessibility remediation across core properties — ultimately reaching 99/100 across Core Web Vitals.
Search & Conversion: Redesigned site search and CTAs to reduce friction and improve the path from interest to action across every key user journey.

Impact

The numbers tell the story — but the bigger achievement was delivering them at scale, across 2,600+ pages, while simultaneously rolling out a new brand system to a global organization.

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Findability jumped from 41% → 70%, exceeding top-tier enterprise benchmarks.
User engagement increased 22% and bounce rate dropped 20%.
User clarity score improved 40% following the navigation redesign.
Page speed improved 48% YoY, moving into top-tier performance benchmarks.
SEO impact: 7× increase in citations and Page 1 keyword rankings up 30%+ YoY.
Accessibility reached 99/100 across core web properties.

Teradata digital style guide screens showing UI components, design tokens, and interaction patterns from the Master UI Kit