As Global Creative Director, I spearheaded a collaborative effort with an agency to reimagine and revamp Teradata.com, focusing on developing key web components and a new information architecture. Our solution included:
- Redesigning the User Interface: We created a modern, visually appealing design with a clean layout and intuitive navigation to enhance user accessibility and engagement.
- Developing a New Information Architecture: We restructured the website’s information architecture to streamline content organization and improve the user journey. This new architecture facilitated easier access to key information and more logical content flow.
- Enhancing Content Presentation: We optimized content with dynamic, interactive elements to effectively showcase Teradata’s solutions and capture visitor interest.
- Improving User Experience: We introduced improved search functionality, clear calls-to-action, and a responsive design for a seamless experience across all devices.
These initiatives transformed Teradata’s website into a powerful platform that effectively communicated the company’s expertise, improved user engagement, and strengthened its online presence in the competitive market.
