As Global Creative Director, I led the strategy and execution of Teradata’s experiential marketing across a variety of owned events, sponsorships, internal recognition programs, and global field events, collaborating closely with multiple agencies, internal stakeholders, and my globally dispersed team:
- Flagship Event – Possible: I directed the creative vision for Possible, Teradata’s premier annual global event series. This large-scale initiative required close collaboration with multiple external agencies, key internal stakeholders, and my global creative team to ensure a consistent, innovative experience year after year. Through dynamic sessions, interactive installations, and immersive demonstrations, we showcased Teradata’s leadership in data and AI while strengthening relationships with key clients and partners worldwide.
- Industry Sponsorships: I oversaw our participation in major industry conferences like AWS re:Invent, Microsoft Fabric, Gartner D&A, and Google Cloud Next. Working across global teams and with agencies, we developed engaging booths and content that resonated with attendees, boosting Teradata’s visibility and reinforcing its position as a thought leader in AI and data analytics.
- Global Field Events: I led the creative strategy for global field events, including regional conferences, partner meetups, and customer-specific engagements, ensuring that Teradata’s messaging was localized and impactful. These events provided a platform to engage with key prospects, generate new leads, and influence the sales pipeline across various territories.
- Internal Events – Sales Kick-Off (SKO) and Winners Circle: I led the creative direction for internal recognition programs like Sales Kick-Off (SKO) and Winners Circle, collaborating with cross-functional teams to deliver high-energy, engaging experiences for our global sales teams. These events celebrated Teradata’s successes, fostering morale and reinforcing our brand values.
- Monthly Demo Programs: I developed and executed monthly live demo programs, in collaboration with product and sales teams, that allowed clients and prospects to experience Teradata’s AI and data solutions firsthand. These demos were key to driving deeper engagement and generating high-quality leads.
By seamlessly blending physical and digital elements, I ensured that every experiential touchpoint consistently reflected Teradata’s innovative spirit, resulting in stronger brand recognition, deeper connections with our global audience, and measurable influence on the sales pipeline.
