As Global Design Director, I led the comprehensive redesign of Sprinklr’s 2,000-page website, collaborating closely with the development team throughout the process. My approach included:
- Design Ownership: Directed the design of the entire website, creating new page templates and components to ensure a cohesive, modern look across product, feature, blog, resource, and corporate pages.
- Navigation Redesign: Overhauled the navigation system to include a streamlined menu, clear categories, and an improved search function, enhancing user access and overall site usability.
- Interactive Features: Introduced dynamic, interactive elements that engaged users and effectively highlighted Sprinklr’s solutions.
- Content Optimization: Restructured and optimized content to clearly communicate Sprinklr’s value proposition, using engaging visuals and interactive components.
- Enhanced User Experience: Improved the user journey with intuitive navigation, responsive design, sticky headers, breadcrumb trails, and dynamic filtering to facilitate easy site exploration.
- Collaborative Development: Worked closely with the development team to ensure seamless integration of design elements, establish a thorough quality assurance process, and maintain high standards of performance and reliability.
By implementing these solutions, we transformed Sprinklr’s website into an effective platform that clearly communicated the company’s expertise, provided a smooth user experience, and ultimately increased client engagement and conversions.
