Sprinklr digital

Unifying a sprawling enterprise website to match the ambition of a post-IPO global platform.

Challenge

When I joined Sprinklr post-IPO, the company was growing fast — but its website hadn’t kept pace. A 2,000+ page digital ecosystem had accumulated without a unified design language, clear navigation, or a coherent user journey. For a company selling an all-in-one customer experience platform, the irony wasn’t lost: the website itself wasn’t delivering a great customer experience. The challenge was to bring design order to a complex, sprawling site while keeping pace with a business that was scaling rapidly in every direction.

Solution

As Global Design Director, I led design and UI/UX for a full-scale redesign of Sprinklr.com — working closely with the digital and development teams, who sat alongside my team within the same marketing organization. The result was a modernized, cohesive platform that made Sprinklr’s complex solution set feel navigable, clear, and enterprise-ready.

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Design Ownership: Directed design across the entire site — creating new page templates and components for product, feature, blog, resource, and corporate pages, ensuring a cohesive modern look from homepage to the deepest content page.
Navigation Redesign: Overhauled the navigation system with a streamlined menu, clear category structure, and improved search — significantly reducing friction and improving how users found Sprinklr’s solutions.
Interactive Features: Introduced dynamic, interactive elements that engaged users and brought Sprinklr’s platform capabilities to life in ways static pages couldn’t.
Mobile & Accessibility: Delivered a fully responsive design system with sticky headers, breadcrumb navigation, and dynamic filtering — ensuring a consistent experience across devices and user types.
QA & Development Collaboration: Worked closely with the development team to establish rigorous QA pipelines — ensuring every component was responsively designed, all states considered, and design integrity maintained across the full 2,000+ page footprint.

Impact

The redesigned site gave Sprinklr a digital presence worthy of its enterprise ambitions — and supported a period of exceptional business growth alongside the broader creative program.

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164% YoY growth in inbound pipeline, with the website serving as the primary destination for demand-driven traffic.
30% overall company growth during the period, supported by a unified brand and digital experience.
146% increase in social media engagement and 38% growth in followers — reflecting the coherence of the broader creative system the site anchored.
2,000+ pages delivered with consistent design standards, templates, and QA processes across the full platform.

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