To address these challenges, we implemented a comprehensive video strategy, with oversight from myself as the Global Creative Director. My role involved guiding the development and execution of this strategy to ensure that each element effectively met Teradata’s needs and enhanced its brand presence.
- Brand Anthem Video, "Why Teradata?": We created a powerful, inspirational video to clearly express Teradata's mission and values. This video served as a cornerstone for the company’s brand messaging, designed to resonate with a broad audience.
- Animated Video, "Build the Enterprise of the Future with Trusted AI": We developed engaging animated videos using custom illustrations to visually represent Teradata’s innovative solutions. This approach simplified complex concepts and made them more accessible and appealing to viewers.
- Brand Explainer Video, "What is Trusted AI?": This video delivers a high-level summary of the meaning of Trusted AI, and the importance of trust in the AI space. Clearly defines and summarizes three pillars of Trusted AI — people, transparency, and value creation — in a simple and straightforward way.
- Human-Centered Emotional Brand Film, "The Journey Home": We produced an emotional brand film featuring real-life stories to deepen the audience’s connection with Teradata. By showcasing the human impact of their AI technology, the film fostered a stronger emotional bond with viewers.
- Product Explainer Videos: We created clear, concise explainer videos that broke down complex product features and benefits. These videos were designed to aid potential customers in understanding Teradata’s offerings and support their decision-making process.
Additional Support:
- Video and Motion Guidelines: We established visual and tonal guidelines to ensure consistency and quality across all video content.
- Toolkits: We built comprehensive toolkits for brand videos, animations, and product explainers to streamline content creation and maintain high standards.
This strategic approach, guided by my oversight, effectively addressed Teradata’s lack of a cohesive strategy and visual approach, significantly enhancing its brand presence and customer engagement.