As Global Design Director, I built and led a distributed team of eight designers across time zones — balancing in-house talent, agency partners, and freelancers to create a scalable, efficient content engine for Sprinklr’s global demand generation programs. I partnered closely with product marketing, performance teams, and stakeholders across the organization to deliver high-impact assets at speed and scale.
- Operational Foundation: Established scalable processes, visual standards, and reusable templates across all demand gen asset types — emails, landing pages, ebooks, paid and organic social, sales materials, and field activations — eliminating content debt and creating a consistent, on-brand baseline.
- Content Debt Remediation: Systematically organized and updated outdated materials, removing redundancies across the full asset library and creating a clean foundation for ongoing production.
- Creative Leadership & Team Development: Unified and mentored the design team around a shared standard of creative excellence — building the culture, workflows, and quality bar that allowed the team to scale output without sacrificing craft.
- Campaign & Asset Production: Delivered a high volume of assets annually across numerous global campaigns — gated content, integrated campaigns, product launches, partner marketing, and field activations — with rapid turnaround and consistent quality.
