As Creative Director and co-founder of a startup content studio for Institutional Investor, and later the de facto head of Commercial Design, I led a comprehensive overhaul that focused on streamlining, operationalizing, and templating across the brand. My approach included:
- Developing a Unified Visual System: Implemented a cohesive visual system across core assets such as media kits, sell sheets, business presentations, and advertising materials, enhancing brand consistency and operational efficiency.
- Centralizing Custom Content Design: Transitioned all custom content to digital formats and established a unified visual language with editorial illustrations, infographics, and research reports, improving efficiency and coherence.
- Rebranding Awards, Events, and New Products: Streamlined visual approaches for awards, events, and product launches by redesigning landing pages, ads, brochures, and event materials, and creating a strong identity for new products like the Chief Marketer Institute.
- Enhancing Digital Product Design: Redesigned the Manager Match digital product, integrating advanced data visualization and analysis tools, and developed improved templates for reports and presentations, boosting usability and operational efficiency.
These initiatives successfully modernized and unified Institutional Investor’s brand, creating a consistent, compelling visual identity and streamlining operations for enhanced market presence and audience engagement across all platforms.
