Institutional Investor brand

As Creative Director and co-founder of Institutional Investor’s internal content studio, my role expanded over four years into the company’s de facto head of commercial design — working across business units to unify the brand under a single visual system, transition a print-based operation into a modern digital-first creative function, and lead design across an expanding portfolio of new products and platforms.

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• Unified Visual System: Developed a cohesive visual framework across all sales and marketing materials — media kits, sell sheets, pitch decks, and advertising — creating consistency across a fragmented commercial landscape and significantly improving operational efficiency.
• Content Studio & Digital Transition: Centralized custom content design and led the full transition from print to digital distribution — establishing a unified thought leadership illustration style, infographic language, and research report design tailored to high-value finance audiences. Produced sponsored thought leadership content for Fortune 500 and global financial clients, spanning custom research reports, explainer videos, and sponsored content designed to read as editorial rather than advertising.
• Website Redesign: Collaborated with cross-functional teams on the redesign of institutionalinvestor.com and the Institutional Investor Network (IIN) member platform — improving navigation, visual consistency, and alignment with the modernized brand system across both properties.
• II Live: Created the logo and motion graphics system for II Live, a video product blending live interviews with exclusive II conference events — filmed and pushed to II's audience the same day, extending the brand into real-time video content.
• Manager Match: Designed the product experience for Manager Match, a search and analytics tool combining aggregated manager data, performance comparisons, and custom report templates for institutional investors evaluating asset managers.
• Awards & Events: Modernized the visual approach to Institutional Investor’s global awards and events business — redesigning landing pages, ads, brochures, onsite presentations, and award materials to elevate the attendee and sponsor experience.
• New Product Design — Chief Marketer Institute: Created the brand identity and full launch suite for a new collaborative forum for senior marketers at top asset management firms — logo, invitations, live event design, signage, and presentations.
• New Product Design — RIA Intel: Developed the brand identity for RIA Intel, a new independent digital journalism brand targeting the rapidly growing registered investment advisor market, launched in 2019.
• Global Brand Extension — Euromoney Institutional Investor PLC: Built a flexible brand framework for Euromoney Institutional Investor’s U.S. presence, creating guidelines and assets that enabled consistent execution across internal communications and external activations.

• Centralized commercial design across sales, marketing, editorial, and events for the first time — eliminating fragmentation and improving speed to market.
• Successfully transitioned all custom content from print to digital distribution, improving efficiency and reach.
• Delivered brand identities and launch assets for multiple new products including RIA Intel and Chief Marketer Institute — expanding II’s offering into new audience segments.
• Extended a coherent brand framework across Euromoney Institutional Investor PLC’s global divisions, strengthening market presence and internal alignment across regions.