As Creative Director at Institutional Investor, my team also established the visual identity for the U.S. presence of its parent company, EII. Key contributions included:
- Leading Global Branding Initiatives: Directed global branding efforts that ensured a seamless alignment with EII's overarching strategy, significantly enhancing brand consistency across all markets.
- Sub-brands: Crafted distinctive logo lockups, comprehensive guidelines, and dynamic assets for high-profile external and internal activations, effectively showcasing the diverse offerings of EII.
- Communications: Designed engaging materials for recruitment and employee retention initiatives, fostering a strong organizational culture and enhancing EII’s appeal as an employer of choice.
We successfully strengthened EII's brand presence in the U.S., aligning it with global standards while resonating with local audiences.