As co-founder and Creative Director of Bloomberg’s custom content studio, I played a pivotal role in launching and evolving Bloomberg’s data-driven content solutions — building a creative operation that grew from a new initiative into an $18M+ annual revenue business.
I built and led a team of designers, strategists, and cross-functional collaborators across Bloomberg Businessweek, Markets, and Pursuits — managing hiring, performance, vendors, and budgets while staying hands-on across concept and craft.
- Brand Leadership: Owned the brand identity and creative standards for the studio as a distinct line of business — extending the Bloomberg masterbrand into a new commercial context while maintaining the editorial integrity and authority the name demanded.
- Native Advertising Platform: Partnered with product and technology teams to design and launch a native advertising solution that combined Bloomberg’s editorial expertise with proprietary data on user behavior, creating custom content targeted to the right audiences through the right channels.
- Custom Rankings: Developed a data-driven rankings product that used Bloomberg’s proprietary data to create shareable lists and visualizations — integrating seamlessly with editorial content and delivering value to readers and advertisers simultaneously.
- Interactive Storytelling: Concepted and produced data-driven microsites, interactive articles, and custom ad units combining infographics and video — creating high-impact digital experiences that met client objectives without feeling like advertising.
- Client Work — Zurich Insurance Group: Led creative direction for 40 pieces of original content — articles, videos, and data visualizations — designed to communicate complex global risks in a compelling, accessible way, amplified across Bloomberg’s digital, mobile, print, and TV platforms.
- Cross-Media Execution: Ensured every content strategy worked across Bloomberg’s full platform ecosystem — digital, mobile, print, TV, and live events — maintaining clear delineation from editorial while delivering targeted, high-quality marketing material.
